How is a book born?

September 2, 2009 at 1:55 pm | Posted in about life, Education, Educators, Publishing your story, Writing | 1 Comment
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It’s been 18 months since I had an idea about helping kids learn about the Dutch Heritage that finally led to our becoming a book publishing group. Want to learn how an idea goes from the light bulb going off in your head to a reality? Follow my journey.

 I have always been an avid reader which led me to publishing two regional magazines for the past 15 years. But is that enough experience to publish a book? I would soon learn that the road is never straight, and there is a strong learning curve every step of the way.

 Where do ideas come from?
Along comes 2009 and the 400th anniversary of Henry Hudson’s sailing from the Netherlands to New York and everyone is a flutter with excitement about what will happen this year. I happened on a newsletter from Hugo Gajus Scheltema, the Consulate General of the Netherlands in New York, who said in a newsletter that he hopes that the legacy of diversity and tolerance of New Amsterdam will be recognized by those living in New York as well as the broader public in the United States. He suggests that the emphasis should be on education.

 And I thought, “Who better to carry out the legacy of understanding than our children?”

 Gloria, who eventually authored the first book we published, and I have been friends for many years. I also knew that she worked with the KLM Royal Dutch Airlines account as a copywriter when she was on Madison Avenue. Who better to call, if I am looking for someone to tell the story of the Dutch?

 We talked and she contacted her friends in Holland. I thought we were on our way. The discussions went back and forth.

 How should the story be told? What vehicle should we use?
I first thought this would be a short book, maybe 1,500 to 2,000 with separate pull out pages of dolls that kids could dress in clothing of the period when Henry Hudson sailed. I would include a carrying case for the dolls and the clothes. The dolls would be magnetic with magnetic clothing that adheres to the doll surfaces.

 I wasn’t sure about using magnetic dolls so I explored Colorforms. Remember Colorforms…where you stick and peel items on a page? I would print the stick n peel pages directly in the book and eliminate the need for carrying cases. But it was not so easy to find a printer who knew about the materials and could print it for me. I spent weeks looking for vendors until I happened on a group in California that publishes oversees. Not an easy process. Not quick turnaround. Not for me.  

 Now the tale was no longer a short story. At this point I was still negotiating with Gloria’s contacts and meeting with Gloria to discuss the project. I was not sure what direction we were going in.

 At one meeting I said to Gloria, “How about you writing the book? You know Holland and you know what I am looking for.” That was the beginning of our publisher-author relationship.

 While I can write, I do not consider myself a writer. I am better at conjuring up ideas and watching them fly.

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  1. Met you on Linked-In today, discussing book publicity. Look forward to keeping up with your experiences in publishing!


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