How a book is born: Working with a distributor

December 2, 2009 at 12:02 pm | Posted in Education, Educators, Kids and reading, Mystery books, Parents, Publishing your story, Writing | Leave a comment
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I looked for distribution houses, even though I knew the liabilities associated with them: small financial rewards and many book returns. The larger groups don’t accept publishers like me with only one book under our belt. I was referred to Greenleaf Book Group. They work with newcomers. To be considered, you must complete a series of questions, which is essentially a business plan. Once you submit the information together with your manuscript, they promised to get back to you.

And they did. First a received a series of emails telling me they were very interested in my manuscript. I was wary of this email communication approach and asked to receive a call. It took a while but finally a pleasant young man called saying they were very interested in sell my book and they will develop a comprehensive marketing plan. Great thought.  There is always a but. All promotional expenses are mine. I pay all shipping costs. I am responsible for returns. And the percentage they take (sorry, I don’t remember the numbers) is huge. So huge, that after I figured the numbers, I would owe them money for selling my book. No earnings for me.

Now I am curious how this works. Who signs up for such a program? According to their website, the numbers are substantial.

So I looked for answers to three questions:

1.  How many children’s books have they promoted?

2.  What would my marketing plan look like?

The answer to the first question was, “Not many.”

“Then how do you know your marketing strategies will work?”

“We can’t offer any guarantee, but it has worked before.”

“Not for children’s books!”

“How about referrals? I would like to speak to someone you have worked with recently.”

It took a while, but finally I spoke to an author in California. He confirmed my worst fears. He was spending promotional dollars and had not seen any return.

I called Greenleaf back. “I would like to speak to someone in your marketing department to understand their approach to my book.” After all they are the ones who said they really liked the manuscript. The rep said he would get back to me.

I’d like to insert a note: I own a marketing and public relations company. In my 36 years in practice I never found that a client stole my marketing plan ideas after I introduced the program. If they could do it on their own, they wouldn’t bother contacting me.

The Greenleaf rep never got back to me. I let Greenleaf go. Or, maybe they let me go.

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