How a book is born: Sales at special events

March 2, 2010 at 3:31 pm | Posted in Uncategorized | Leave a comment
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My first idea for getting attention for our newly published book, The Trunk in the Attic, was to encourage local parenting publications to write reviews. But it offered a poor yield. If you have read my past blog, you know my motto:  Be ready to make mistakes and move on with confidence.

The Trunk in the Attic, our first Undercover Kids adventure takes our characters to Holland. The celebration of the 400th anniversary of Henry Hudson’s sailing from the Netherlands to New York was celebrated in 2009. That is what inspired me to commission the writing of the first Undercover Kids adventure.

I was told that New York was investing millions of dollars to promote events up and down the Hudson River. And each event would attract 1,000s of people. Great! My next great marketing idea was to attend these events. After all, this would attract families and everyone would be interested in Henry Hudson. We developed a wonderful booth and were ready to roll out our book.

Along came the crashed financial market and the slashed housing market. New York was broke. And with the crashing and slashing the quadricentenial money disappeared.

We attended five events. Our booth worked well. Our staff was well-trained. And our author, Gloria Smith Zawaski, was well-received.

We sold up to 40 books per event. Although others in the industry say that is a good number, as far as I was concerned it was a bust. Too much time invested. Too much staffing required. Too little return.

Back to the drawing board.

A note about events: There is an annual children’s book fair held in our region, which I was hoping to attend. Our application was rejected because space is limited and they don’t invite first-time authors. I will try again next year.

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