How a book is born: Author signings

March 2, 2010 at 3:27 pm | Posted in about life, Mystery books, Publishing your story, Writing | Leave a comment
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Authors always wonder if they should participate in book signings as a route to increased sales. I am not sold on the idea.

The other night my husband and I were in Barnes & Noble. A good cup of coffee and a good book for an hour of relaxation. (If a B & N manager is reading this blog, I do buy books…my credit card will attest to that.) At their entrance was a local author displaying her works and ready to sign her book. She is not a new author, by any means, but no one entering the store stopped at her table. It is true that the traffic was light that night, but that was an expensive night out for this author.

Gloria Smith Zawaski, the author of The Trunk in the Attic, loves meeting kids. But I feel that a book signing event for an author who is not well-known just doesn’t work.

Who would you wait in line for…Jeff Kenny, the author of the Whimpy Kids series or Gloria Smith Zawaski, the author of The Undercover Kids book series? Kenny wins hands down!

Last night I met the manager of our local B & N bookstore at a PTA event. She heard of our book through one of her employees. And she knew that we were not on the B & N online book site. But she said they do author signings for local authors, even if the store does not carry the book. My first questions was, ‘who would show up?’ Her response, “People show up for children’s author signings.” “I figure young children but the eight to eleven year old crowd?” I asked. We are going to meet next week to discuss the process, and then I’ll decide how best to proceed.

I will say that when Gloria participated in events, the kids who bought her books really enjoyed meeting her.  But in general, I don’t think book signings for unknown authors are the way to go.

In my opinion, you have to really work at promoting the author and promoting the book before you begin the book signing route.

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